Paul Fitzgerald

BUILDING BRANDS

CRAFTING LEGACIES

BRAND GENETIC CODE

It all starts with the fundamental, intrinsic elements that define your brand’s essence and identity. Similar to genetic code in biology, it represents the unique combination of values, vision, mission, culture, and personality traits that distinguish your brand from others in the market. These elements shape how your brand communicates, and interacts with your audience, and your positioning in the marketplace.

BRAND STRATEGY

This is your comprehensive plan that outlines how your brand will be successful. It involves defining your brand’s unique value proposition, target audience, positioning, messaging, and overall goals to achieve sustainable growth. A well-crafted brand strategy aligns your brand’s identity with your business objectives, ensuring consistency in communication and differentiation from competitors.

BRAND GROWTH

This marks the beginning of our efforts to build brand awareness, recognition, and advocacy. It entails intensifying marketing activities such as brand messaging, media buying, digital marketing, content creation, social media engagement, and other executional strategies designed to build an emotional connection with your target audience.

HELLO! I’M PAUL

I am a highly experienced and results-focused business leader with over 20 years of consumer and business-to-business marketing experience in global organizations with iconic brands such as LG Electronics, Daikin Air Conditioning, and Thermos, just to name a few. I founded Barking Dog Marketing because, in today’s competitive global marketplace, brand identity and brand strategy are more important than ever. Your brand is your most powerful asset.

If you are looking to take your brand and team to the next level, you can engage me as your business coach. Contact us today, and we can discuss the variety of options available.

CONNECT WITH YOUR AUDIENCE

MASTERMINDING STRATEGIC PLANS THAT DRIVE SUCCESS.

WHAT I DO, IN A NUTSHEL

BUSINESS COACH

Unlock Your Business Potential with Expert Guidance. Our seasoned business coaches provide personalised strategies to drive growth, enhance leadership, and overcome challenges. Elevate your performance, achieve your goals, and transform your business. Let us be your partner

MARKETING COACH

Revolutionise Your Marketing Strategy with Our Expert Coaching. Elevate your brand, master digital channels, and boost ROI. Our seasoned marketing coaches are here to guide you to success. Ignite your campaigns, captivate your audience, and dominate your market. Let’s build your winning marketing playbook together.

STRATEGY COACH

Strategise for Success with Our Expert Coaching. Navigate challenges, set clear goals, and achieve sustainable growth. Our seasoned strategy coaches empower you to make informed decisions, optimise resources, and lead your organisation to new heights. Elevate your game and unlock your strategic potential with personalised guidance.

Your success story starts here.

ACCELERATE YOUR GROWTH?

With Paul Fitzgerald, you’ll gain direct access to his B2B marketing expertise that helped Australia’s top companies and fast-growing startups quadruple their revenue in just a few years.

It’s time to streamline your marketing efforts and start experiencing substantial growth.